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Job Description

Edelweiss Asset Management Limited

EAML is one of the fastest growing and young AMCs’ in India. Currently ranked 13th with Rs. 1.45 Lakh cr.+ AUM. At EAML, we want to do things differently which will add value to both our partners and investors.

Our Mutual Fund product suite encompass the entire risk return spectrum and are designed to offer the best opportunity for investment growth in Indian & global asset classes. We believe in providing simple True to Label products and solutions for investors. We also provide world class knowledge platforms for our partners and investors to keep them updated. Our endeavor is to provide the best digital experience to investors and partners through continuous innovation and cutting-edge technology.

We are an exciting place to work with young team with diverse experience. We strongly believe and value teamwork. We are present across the country in 45 locations with a robust team with rich experience across the Asset Management industry. A professional environment that nurtures your personal and professional aspirations with equanimity – That is what we seek to foster at Edelweiss. With diverse businesses and role requirements, challenging industry landscapes and continuous focus on self-development, we help you scale heights that go beyond your wildest dreams.

For further details on Edelweiss Asset Management, please visit www.edelweissmf.com


Role	Digital Marketing Lead / Senior Digital Marketing Manager
Department	Marketing	Location	Mumbai
Organizational Relationships
Position reporting to	Sayan Halder
Job Profile
The Senior Digital Marketing Manager will be responsible for developing and implementing comprehensive digital marketing strategies that align with business objectives. This role aims to enhance brand visibility, increase customer engagement, and drive conversions through data-driven decisions and innovative marketing tactics. The individual will play a key role in optimizing digital touchpoints to ensure seamless customer experiences and measurable ROI.
Key Responsibilities
Functional Responsibilities	Develop and execute comprehensive digital marketing strategies to achieve business objectives and drive growth. Lead and manage cross-functional teams to implement marketing campaigns across various channels, including email marketing, social media, SEO, content marketing, paid media, and more. Oversee and optimize paid media campaigns, including PPC, display ads, and social media dark ads, ensuring maximum ROI. Drive conversion rate optimization (CRO) initiatives by analyzing user behavior and implementing data-driven improvements. Implement and manage marketing automation tools to streamline workflows and improve campaign efficiency. Collaborate with stakeholders to align digital marketing efforts with overall business strategy and objectives. Manage budgets effectively, ensuring resource allocation aligns with campaign priorities and delivers results. Monitor and analyze advanced analytics to track performance, derive insights, and inform decision-making. Provide leadership and mentorship to junior team members, fostering a culture of continuous learning and innovation.
Job Requirements
Qualifications	Graduate // Post Graduate
Experience	7+ Years
	7+ years of extensive experience in digital marketing with a proven track record of leading successful campaigns. Expertise in email marketing, social media marketing, SEO, content marketing, and paid media strategies. Hands-on experience in advanced digital marketing tactics, including CRO, marketing automation, and strategic planning. Strong knowledge of web design principles and their impact on user experience and conversion rates. Proficient in data analysis and advanced analytics tools to measure and optimize campaign performance. Excellent project management skills, with the ability to manage multiple priorities and meet tight deadlines. Familiarity with budget management and experience in aligning financial resources with strategic objectives.
Behavioral Competencies	Strategic thinker with a results-oriented mindset and exceptional problem-solving skills. Outstanding communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.

About Company

Upman Placements is a firm of Researcher & Recruitment Specialists. The company started life in 2002 in India as a recruitment specialist firm. The company has built a stellar reputation for high ethical standards, a specialized focus and unparalleled service. Emerged As one of the only truly global specialized staffing firms focusing exclusively in professional positions for our clients spread across more than 20 countries with a sizable presence across industry levels. With footprints in competitive markets of India, Europe, United Kingdom, Middle East, Singapore, Malaysia, Philippines, Indonesia, Brunei and East & Central African countries.

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Senior Manager Digital Marketing

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About Company